LEVEL UP YOUR SMS MARKETING GAME WITH THESE 10 MUST-HAVE TOOLS!
SMS Marketing
Marketing plays an incredible role in developing and growing one’s business, so focusing on marketing while using different channels has become important. SMS marketing has become an incredibly powerful tool to reach and engage with your audience effectively.
With the increasing popularity and use of mobile devices, businesses are adopting SMS marketing to connect with customers in a more personalized and useful manner. Over 50 percent of consumers suggest they want to receive promotions and service reminders via short message service (SMS), which is a remarkably effective medium for marketing and customer service.
Did you know that, despite Bulk SMS Marketing being a successful marketing channel, only 20 percent of companies use Bulk SMS?
A lot of times, marketing teams struggle for time and money, so they mistakenly believe they lack the tools needed to launch a successful SMS campaign. They are unaware of the numerous highly efficient text message technologies available that can make SMS marketing simple.
Additionally, a successful SMS approach will significantly enhance customer satisfaction, free up team members' time, and generate direct sales to cover expenditures.
Let's look at some of the reasons why you should start texting your consumers, the kinds of messages you should send, and some of the greatest features to look for in an SMS marketing solution to help you realize these advantages.
How can Bulk SMS be effective for your business?
One of the most reliable methods to reach your customers right away is via bulk SMS marketing.
SMS marketing is the act of delivering promotional texts via mobile devices. It is an instance of opt-in marketing that needs contact registration. This sets it apart from social marketing, in which the marketer publishes open material that users can select to like or follow.
Customers are getting more accustomed to communicating with companies via mobile devices. They frequently anticipate being able to text or message businesses.
Customers scan texts quickly, and the average click-through rate for texts is 19 percent, which means that approximately one in every five readers will click a link in your text. For instance, if you text 200 clients about a promotion, 40 of them will probably visit your website and possibly buy something.
Let's see a few examples of well-known texts that you can send to your clients to illustrate how they might enhance their experience.
To persuade your clients to buy anything, SMS marketing can use a range of message formats. SMS can transform an average purchasing experience into an outstanding one.
- Back-in-stock alerts
One of your best-selling items—which is guaranteed to sell out again—is it back in stock? Text your clients to let them know! When an item continues to sell out, it's disappointing when they search for a product and it goes out of stock, and your buyers will want as much advance notice as you can provide them that it will be back in stock.
- Appointment reminders and confirmations
Send out texts to your clients, reminding them of upcoming appointments and giving them the option to postpone if necessary.
Customers value the reminder, and it will prevent last-minute cancellations and no-shows for your team. Include the date, time, and location of the appointment along with any additional relevant details so that your client has all they require.
- Coupons and deals
Customers can receive exclusive text-only discounts and offers. Who doesn't love a good deal? These offers not only please your customers, but you can also monitor the use of these codes to determine how many sales were directly influenced by your text messages.
- Flash sales
Texting is an effective way to let buyers know exactly when a sale begins, and flash sales can generate excitement and a sense of urgency. To measure your sales, you check click-throughs on your text messages promoting flash sales or code redemptions.
- Rewards programme updates
Your most devoted clients will sign up for your rewards programme, and you can use texts to make it more enjoyable for them.
Send text messages informing your consumers of their reward programme status, available discounts or privileges, or points they may earn by making additional purchases. All these communications guarantee that they benefit the most from being members.
- Shipping and delivery notifications
The arrival of their orders is eagerly or impatiently expected by your consumers. They can receive text alerts informing them when their order has shipped and been delivered, which helps lessen some of the waiting-for-an-order worry. You may also utilize texts to manage customer care issues if something goes wrong with the delivery (if you allow 1-to-1 messaging, which we go through below).
Till now, you must have understood the benefits of Bulk SMS marketing. Now let's just step towards the 10 Best Marketing Tools you should try.
Before moving to SMS Marketing, make sure you choose the correct text message tools to assist. Launching an SMS marketing campaign may be a very simple process. To assist you in selecting the ideal SMS marketing tool for your team, we've included some of its top characteristics below, along with some alternative choices.
But first, before your team looks for a text messaging tool, what should they prepare? As you consider the possibilities below, there are a few queries you should put to your team to focus your search.
- How big is our text messaging list?
- Which countries should we focus on and target?
- What are its important features?
- Do we want to link our email marketing and SMS marketing?
- How would you like to measure our SMS marketing results?
After getting answers to this question, let's head on to features of sms messaging.
Check out these 10 must-have features for sending text messages.
AI-powered text writing
Writing SMS messages for your customers has become much quicker and simpler thanks to artificial intelligence. Some sophisticated SMS apps can even help you write texts.
A word of caution: while artificial intelligence might be useful for writing marketing copy, you should always have a human on your team analyze the material and add your brand's distinct voice and personality. If a message was written by a robot, your clients will typically be able to tell.
Automated messages
The most effective SMS tools will have automated features that streamline the process for your staff and your clients. Look for systems that can send notifications automatically at various points in the customer experience, such as when a cart is abandoned, a new loyalty member signs up, or a package has arrived.
If your solution integrates with your email marketing system, you get extra points because all of your messages will be perfectly scheduled.
Built-in text message compliance
Every firm is required to abide by text message laws, and these regulations change depending on where your business is located and who your clients are. Although it's crucial that all your SMS marketers are aware of these regulations, it can be challenging to process all this information and keep it in mind while working daily.
If there are any built-in elements that guarantee compliance, find out about them when evaluating possible SMS marketing solutions. Numerous suppliers offer in-depth writings on text message rules, and they need to be able to rapidly explain how their solution guards against a pricey (but completely avoidable) error for your brand.
Link tracking and analytics
You must understand how effective your text tool is at increasing sales or enhancing the customer experience to justify its cost of. Inquire about the types of analytics offered by your possible SMS solution provider, such as link tracking or if a message was viewed.
Many SMS programmes have these as their fundamental components, but the level of analytics varies from provider to provider.
SMS marketing inspiration
Although the distinction between SMS and email marketing is becoming blurrier, you shouldn't simply copy and paste your most recent email as a text campaign. Keep up with the most recent text message trends and methods that brands use to engage customers through text throughout their journey for the quickest approach to optimizing your SMS marketing plan.
Multimedia messaging service (MMS) capabilities
Standard text messages are sufficient for communicating ideas, but visuals, audio, and visuals can all help strengthen your brand identity. Additionally, MMS communications supports 10 times as many characters as SMS messages, giving you more room to write a comprehensive message when necessary.
Integrations with other marketing and sales channels
Most SMS marketing platforms have enough features right out of the box to manage only your customers' texts, but you need that data to combine with your other sales and marketing tools or channels.
Ask about the integrations offered and how the product will fit into your team's current workflow while looking for a texting tool.
Message scheduling
Sending real-time text messages to your customers is rare. You should frequently arrange your outreach and set up communications to go out at the most favorable time for your subscribers. Find out how many and how far in advance you can schedule messages before deciding whether a potential SMS product would be suitable for your company.
Text-to-buy
You want to make it as easy as possible for your clients to shop with you. So why not make it possible for them to send texts directly to make purchases?
Some SMS technologies let clients make direct text purchases of your goods. For instance, you may inform them through text message that they left an item in their shopping basket and provide a discount if they decide to buy it. We expect to see more businesses enabling text-to-buy for their clients, and services like Attentive allow this.
Two-way SMS messaging
Texting customers is one way to communicate with them. Can they, however, reply to your texts with queries or remarks?
So that you can fully utilize the channel and give your clients a convenient option to get in touch with your brand instead of having to wait in a customer service queue or search your website for assistance, your SMS strategy should incorporate two-way text messaging.
Try our inspirational tool for SMS marketing.
Always keep in mind that every text you send to a consumer has the potential to either deepen your relationship with them or drive them to purchase elsewhere. To maximize the advantages for your consumers and team, it's crucial to carefully develop and test your SMS strategy.
To help you kickstart your SMS strategy and reach your consumers with text messaging, try Telkosh and start sending hundreds of text messages to your targeted consumers.
Why telKosh?
telKosh is one of the leading telecom companies and is a Bulk SMS service provider. It provides its customers with a variety of SMS plans and WhatsApp Marketing plans for their businesses and gives them proper analysis for measuring whether they have succeeded or not.
Find more information on our official website, www.telKosh.com
Contact Us: https://wa.link/bycasq
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