The Ultimate Shopping Bridge between Online and In-Store Retail
The Ultimate Shopping Bridge between Online and In-Store Retail
Did you know there are 2.15 billion people in the world who practice online shopping? As technology is getting advanced, it has benefited humans in many ways, while saving their time. Going shopping on those busy roads and facing a lot of rush due to weekends is something that every person won’t love to do.
And for them online shopping has come as blessing, while sitting in just one place you can explore a wide range of products while comparing their price. The rise of online shopping sites like Amazon and Flipkart has changed the traditional method of shopping.
But it does not mean that traditional shopping has stopped; you might be surprised to know that compared with online shopping, offline shopping has more customers. So, the question arises here that how you can use both methods of shopping, while holding your consumers. And the answer is by bridging the gap between online and offline experiences.
While purchasing online, most users use mobile phones. Even if consumers purchase from an offline store, they use their mobile devices to find out information about a product they are interested in.
- According to a survey, 38% of consumers today use social media for getting information and reviewing it before making a purchase.
- And 35% of consumers get inspiration from websites before buying in-store or online.
Your customers now expect to have digital experiences that draw them into your business. Why not use SMS to provide them with several reasons to make a purchase from you?
Bridge Online and Offline Shopping with Bulk SMS
Text messaging could be used by eCommerce merchants in a variety of ways to give customers a more convenient buying experience. For instance, a merchant might inform customers who made online purchases of the progress of their shipments by sending shipment updates. This is a clever and easy approach to providing the kind of service that amazes customers.
Having said that, you shouldn't ignore how text messaging can be utilized to enhance in-person shopping. Here are some examples that how bulk SMS can be helpful.
- Announce Sales
Apparently, there's a sale going on somewhere close by your location. Perhaps a customer's past purchases suggest that they might be interested in this sale. As a result, a store may send a customer an automated text message with relevant details. This may encourage more people to walk and participate.
- Announce Events
To introduce customers to new products, businesses frequently host in-store events. It is significantly simpler to inform customers of these events' times and locations through text messaging.
- Announce New locations
If consumers are unaware of your brick-and-mortar stores, they won't go there. To inform clients about the opening of new locations, you might employ text messaging. This text message will consist of the URLs of these locations.
- Offering Coupons
A retailer might text a coupon to a regular customer as a reward after they make another purchase. It is crucial that the user use the coupon both online and at real-world stores. Make sure these texts are applicable to both online and offline buying if you want to bridge the gap between the two.
- Inviting Customers to Join
A customer could choose not to sign up for a loyalty programme right away. As some of them need more time to build trust in the brand. Those who might still be interested but neglected to sign up earlier will be drawn in by a text message invitation.
- Thanking Customers
Texting clients to express gratitude for signing up for a loyalty programme or "earning points" by making purchases is another clever and economical approach for maintaining goodwill. This tanking message will also connect and make your bond special with your consumers.
Conclusion
One of the most important lessons to learn from this is that text messaging makes it possible to reach all customers at all times. In this way, it facilitates the bridging of online and offline shopping.
For instance, you might be sending out a mass update on a brand-new product. Anyone who receives the notification and is close to one of your physical stores can go there right away and make a purchase. Even those who are not can nonetheless purchase the goods online from your eCommerce site.
Bulk SMS is extremely useful to retailers because of this. It bridges the gap between the two primary shopping methods. Finding a suitable Bulk SMS service provider will be most beneficial for your business.
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